EP 37 - The Evolution of In-House Agencies: Insights from Patrick Burgoyne
CreativeOps PodcastJanuary 29, 2025
37
01:28:0980.72 MB

EP 37 - The Evolution of In-House Agencies: Insights from Patrick Burgoyne

Guest Information

  • Name: Patrick Burgoyne
  • Title: Co-founder
  • Organization: In-House Agency Leaders Club
  • Expertise:
    • Leadership in creative and advertising industries
    • Founder of platforms fostering collaboration among creative leaders
    • Extensive experience shaping creative ecosystems


Episode Summary

In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.


Key Takeaways

  • The Four Buckets Framework:
    • Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
  • The Role of AI:
    • Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
  • Building Trust Through Transparency:
    • Foster trust by creating safe spaces for open discussion and collaboration.
  • Aligning with Business KPIs:
    • Strengthen creative ops' strategic value by aligning with measurable organizational goals.
  • Embedding Creativity in Teams:
    • Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
  • Strategic Partnerships and Leadership:
    • Identify allies within your organization to champion in-house capabilities and expand your team's scope.
  • Reflection Questions:
    • Explore prompts designed to challenge your thinking and inspire meaningful team discussions.

Guest Information

  • Name: Patrick Burgoyne
  • Title: Co-founder
  • Organization: In-House Agency Leaders Club
  • Expertise:
    • Leadership in creative and advertising industries
    • Founder of platforms fostering collaboration among creative leaders
    • Extensive experience shaping creative ecosystems


Episode Summary

In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.


Key Takeaways

  • The Four Buckets Framework:
    • Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
  • The Role of AI:
    • Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
  • Building Trust Through Transparency:
    • Foster trust by creating safe spaces for open discussion and collaboration.
  • Aligning with Business KPIs:
    • Strengthen creative ops' strategic value by aligning with measurable organizational goals.
  • Embedding Creativity in Teams:
    • Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
  • Strategic Partnerships and Leadership:
    • Identify allies within your organization to champion in-house capabilities and expand your team's scope.
  • Reflection Questions:
    • Explore prompts designed to challenge your thinking and inspire meaningful team discussions.