E21 - Grassroots Creative Ops: From Chaos to Efficiency w the Jeffrey Lash & Roman Kuebler of Under Armour

In this episode, we'll take you behind the scenes with Roman Kuebler and Jeffrey Lash, the dynamic duo of creative ops at Under Armour. They share their secret sauce for building a well-oiled creative operations enabled content supply chain from the ground up, one template, one process at a time.

Key Takeaways:

1. Empathy as the Foundation for Effective Creative Operations: Understanding the pain points and needs of creative teammates is crucial for developing processes that stick.

2. Collaboratively Creating Guardrails for Creatives: Providing structure and templates that ensure brand consistency and quality while allowing for creative freedom.

3. Influencing Without Authority: Strategically building trust and credibility with partners and stakeholders through a grassroots approach.

4. The Power of Incremental Improvements: Continuously chipping away at problems and making small changes to transform the content supply chain over time.

5. Balancing Process and Creativity: Finding the right balance between left-brain (process-oriented) and right-brain (creative problem-solving) thinking in creative operations.

Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm

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