E18 - Secrets of a People-Centric Creative Ops Leader w Bethany Thornton
CreativeOps PodcastApril 18, 2024
18
00:40:3037.1 MB

E18 - Secrets of a People-Centric Creative Ops Leader w Bethany Thornton


In this episode, Bethany Thornton, former head of Creative Operations at Atlassian, shares her secrets of a people-centric approach to Creative Ops. She discusses how fostering communication, collaboration, and a culture of curiosity allowed Atlassian's creative organization to thrive through a period of rapid global growth.


Key Takeaways & Sound Bites


1. Onboarding as a Foundation for Success


"That was like the biggest thing for me was making sure that we had a solid foundation for people coming in. And that really empowered not just those individuals coming in, but the whole team, because people were able to operate that much faster as this cohesive unit, because everybody knew where to go for things, how we work."


2. Fostering Collaboration Through Listening Tours


"The best way for me to do my job was to just get into the weeds, understand things because I was building operations from the ground up. And so nothing, very little was documented when I started in the role. And so I wanted to make sure that I wasn't just creating things out of thin air and just saying, oh, well, this makes sense to me. I wanted to make sure that I really understood it and that I was doing right by the people that I was doing it for."


3. Adapting Intake Processes for Clarity and Efficiency


"Our intake process started with, hey, is this a new, is this a net new project? Is this a revision to something we've worked on with you before? Or is this just an idea that you want to chat about? And so they entered into our portal with those three options. And from there, it went into a form for them to fill in with as little information as was needed for us to get the conversation going."


4. Partnering with Other Operations Groups


"I think that one of the things that we really should be taking advantage of is working together with other operations groups; Marketing Operations, Design Operations, etc. Just the collaboration that can happen with this partnership, that's going to scale all of our teams so much in such a more efficient way and in a way that really energizes the teams. Because we're not just creating efficiencies within our team, making things a smoother process for our team, removing pain points within our team. We're doing it across teams, that is a game changer.


Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm


Stay Connected


Subscribe


In this episode, Bethany Thornton, former head of Creative Operations at Atlassian, shares her secrets of a people-centric approach to Creative Ops. She discusses how fostering communication, collaboration, and a culture of curiosity allowed Atlassian's creative organization to thrive through a period of rapid global growth.


Key Takeaways & Sound Bites


1. Onboarding as a Foundation for Success


"That was like the biggest thing for me was making sure that we had a solid foundation for people coming in. And that really empowered not just those individuals coming in, but the whole team, because people were able to operate that much faster as this cohesive unit, because everybody knew where to go for things, how we work."


2. Fostering Collaboration Through Listening Tours


"The best way for me to do my job was to just get into the weeds, understand things because I was building operations from the ground up. And so nothing, very little was documented when I started in the role. And so I wanted to make sure that I wasn't just creating things out of thin air and just saying, oh, well, this makes sense to me. I wanted to make sure that I really understood it and that I was doing right by the people that I was doing it for."


3. Adapting Intake Processes for Clarity and Efficiency


"Our intake process started with, hey, is this a new, is this a net new project? Is this a revision to something we've worked on with you before? Or is this just an idea that you want to chat about? And so they entered into our portal with those three options. And from there, it went into a form for them to fill in with as little information as was needed for us to get the conversation going."


4. Partnering with Other Operations Groups


"I think that one of the things that we really should be taking advantage of is working together with other operations groups; Marketing Operations, Design Operations, etc. Just the collaboration that can happen with this partnership, that's going to scale all of our teams so much in such a more efficient way and in a way that really energizes the teams. Because we're not just creating efficiencies within our team, making things a smoother process for our team, removing pain points within our team. We're doing it across teams, that is a game changer.


Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm


Stay Connected


Subscribe