EP 32 - CreativeOps & IHA Leaders: 4 Buckets & 4 Questions for a More Impactful 2025

Episode Summary

In this reflective and forward-looking episode, Nish explores four critical questions every Creative Ops and in-house agency leader must ask as they prepare for 2025. Drawing inspiration from Patrick Burgoyne’s four-bucket framework and Jason Holtzman’s thought-provoking philosophy, Nish emphasizes aligning creative operations with business priorities, embracing AI as a game-changer, and crafting a roadmap for strategic impact.

Episode Timeline

 • [00:01] - Intro: Reflections on 2024 and planning for 2025

 • [02:20] - Podcast updates: New series and upcoming AI workshops

 • [07:00] - Jason Holzman’s quote: “The question is the answer”

 • [09:30] - Patrick Burgoyne’s four-bucket framework

 • [14:10] - Question 1: Who are we today?

 • [16:25] - Question 2: What is our purpose today?

 • [18:50] - Question 3: What do we need to evolve into?

 • [23:30] - Question 4: What must change to achieve evolution?

 • [25:50] - Closing reflections: Asking the right questions

Key Takeaways

 • The Four Key Questions for 2025:

 • Who are we today?

 • What is our purpose today?

 • What do we need to evolve into tomorrow, and why?

 • What must change to achieve that evolution?

 • Patrick Burgoyne’s Four Buckets Framework:

 • Production Studio: Focused on efficiency and cost-saving.

 • Creative Studio: Handling design and creative execution.

 • Creative Agency: Managing conceptual campaigns and strategy.

 • Lead Agency: Acting as a business partner and strategic driver.

 • AI as the X-Factor:

 • Embrace AI for automation, insights, and strategic creativity.

 • Leadership is now asking, “What’s your AI plan?”

 • Aligning KPIs with Business Goals:

 • Shift from volume metrics to impact-driven KPIs.

 • Ensure dashboards reflect what leadership values.

 • Plan the Transition:

 • Map the current state, identify gaps, and build a roadmap.

 • Leverage AI workshops to define use cases and accelerate progress.

 • The Power of Better Questions:

 • Good answers come from thoughtful, strategic questions.

 • Avoid focusing solely on speed and efficiency—think impact.